Preview Mode Links will not work in preview mode

NPFX: The Nonprofit Fundraising Exchange

Apr 1, 2021

In a special Q&A episode, IPM Advancement's Co-founder, Managing Director & Chief Strategist, Russ Phaneuf, answers listener questions about nonprofit fundraising copywriting. Topics include how to boost response rate, how long your appeal should be and why, what to do if you have a limited direct mail budget, the most important part of a direct mail package, ways to engage your readers, whether or not you should still be messaging about COVID, and more.

Free 30-minute consultation for NPFX listeners:

Have a question you'd like answered on the next Q&A episode? Send an email to

Additional IPM Resources:

IPM's free Nonprofit Resource Library:

12 Mistakes Nonprofits Make in Their Fundraising Copywriting:

Nonprofit Fundraising Messaging in the COVID-19 Era — 8 Essential Elements:

NPFX has been named one of the Top 25 Fundraising Podcasts You Must Follow in 2021! See the full list here: