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NPFX: The Nonprofit Fundraising Exchange

Mar 11, 2024

Messaging that engages your audience is the key to good fundraising, which in turn is what allows your organization to deliver the programs and services that impact your community. In today's episode, we examine the 5 essential elements of messaging, share real world examples of how to apply them, discuss pitfalls to watch out for, and more.

Free 30-minute fundraising consultation for NPFX listeners:

Want to suggest a topic, guest, or nonprofit organization for an upcoming episode? Send an email with the subject "NPFX suggestion" to

Additional Resources

Nonprofit Fundraising Messaging Cheat Sheet

IPM's free Nonprofit Resource Library:

[NPFX] When Your Nonprofit's Case for Support Just Isn't Working

What Should I Write About in My Next Fundraising Appeal?

[NPFX] Ask the Experts: Listener Questions about Copywriting for Nonprofit Fundraising

Samantha Timlick is the VP of Client Services at IPM Advancement. Since 2007 she has managed renewal, appeal, and acquisition programs encompassing more than 200 million total recipients — focusing on highly segmented direct mail microtargeting, personalized inbound and outbound telemarketing, and integrated e-campaigns.

Russ Phaneuf, a co-founder of IPM Advancement, has a background in higher education development, with positions at the University of Hartford, Northern Arizona University, and Thunderbird School of Global Management. As IPM's managing director & chief strategist, Russ serves as lead fundraising strategist, award-winning content creator, and program analyst specializing in applied system dynamics.

Rich Frazier has worked in the nonprofit sector for over 30 years. In his role as senior consultant with IPM Advancement, Rich offers extensive understanding and knowledge in major gifts program management, fund development, strategic planning, and board of directors development.