Sep 4, 2024
Engaging people as loyal donors and advocates for change is the heart of our job as fundraisers. However, the conventional messaging formula of problem -> solution -> ask is turning off some supporters, especially the younger generations. In this episode, we explore a fresh approach called Narrative Strategy that will help you deliver the right message to the right audience, inspiring greater commitment to your mission.
Free 30-minute fundraising consultation for NPFX
listeners:
http://www.ipmadvancement.com/free
Want to suggest a topic, guest, or nonprofit organization for an upcoming episode? Send an email with the subject "NPFX suggestion" to contact@ipmadvancement.com.
Additional Resources
IPM's free Nonprofit Resource
Library:
https://www.ipmadvancement.com/resources
Interrupting Violence by Cobe Williams and Josh
Gryniewicz
https://geni.us/interruptingviolence
Narrative Framework Tutorial (from
Odd Duck)
https://s3.amazonaws.com/kajabi-storefronts-production/file-uploads/sites/167757/themes/3609847/downloads/4c50fd-87e5-045-8ecd-ca75dfc27fac_Odd_Duck_Narrative_Framework_Tutorial.pdf
Units of Narrativity graphic (from
Odd Duck)
https://s3.amazonaws.com/kajabi-storefronts-production/file-uploads/sites/167757/themes/3609847/downloads/678cec-28-10bf-501-eaf3d517b766_Odd_Duck_Narrative_Ecosystem.pdf
[NPFX] When Your Nonprofit's Case
for Support Just Isn't Working
https://www.ipmadvancement.com/blog/when-your-nonprofit-s-case-for-support-just-isn-t-working
[NPFX] How Nonprofits Can Stop the
Spread of Fake News & Misinformation with Storytelling
https://www.ipmadvancement.com/blog/how-nonprofits-can-stop-the-spread-of-fake-news-misinformation-with-storytelling
[NPFX] Engaging Audiences with
Effective Messaging & Storytelling — What Works on Tough
Issues
https://www.ipmadvancement.com/blog/engaging-audiences-with-effective-messaging-storytelling-what-works-on-tough-issues
Make the Donor the Hero of Your
Fundraising Story
https://www.ipmadvancement.com/blog/make-the-donor-the-hero-of-your-fundraising-story
Josh Gryniewicz, founder of Odd Duck,
a storytelling for social change consultancy, has spent his career
in nonprofit. He served as the communication director for Cure
Violence, an internationally renowned violence prevention program
featured in the award-winning film The Interrupters. Josh
helmed the rebrand of Integrate Health, a global health initiative
in West Africa, helping increase their budget by nearly $1 million.
Most recently, Josh led communication efforts for Data Across
Sectors for Health (DASH), a program focused on national
multi-sector data sharing to address social determinants of health.
He is the co-author of the national bestseller, Interrupting Violence, a moving story of
redemption and social change.
https://www.linkedin.com/in/jgryniewicz/
https://oddduck.io/
Russ Phaneuf, a
co-founder of IPM Advancement, has a background in higher education
development, with positions at the University of Hartford, Northern
Arizona University, and Thunderbird School of Global Management. As
IPM's managing director & chief strategist, Russ serves as lead
fundraising strategist, award-winning content creator, and program
analyst specializing in applied system dynamics.
https://www.linkedin.com/in/russphaneuf/
Rich Frazier has
worked in the nonprofit sector for over 30 years. In his role as
senior consultant with IPM Advancement, Rich offers extensive
understanding and knowledge in major gifts program management, fund
development, strategic planning, and board of directors
development.
https://www.linkedin.com/in/richfrazier/