Mar 20, 2023
Getting started in peer-to-peer fundraising can be challenging for some nonprofits. But with careful planning, you can launch a P2P campaign that engages donors and increases fundraising revenue. In today's episode, our panel discusses how to start a P2P program from scratch, mistakes and opportunities to watch for, best practices for P2P, and more.
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Sadé Dozan is the Chief of Operations and
Development at Caring Across
Generations, a national campaign of
family caregivers, care workers, people with disabilities, and
aging adults working to transform care. Through her
decade-long career in organization resource-building and nonprofit
development, she has worked to secure funds for inter-generational
campaigns, health and community initiatives, as well as economic
development pipelines. She brings with her a wealth of project
management experience, institutional and donor relations, and
fundraising systems development.
Sarah Murry is a Digital Fundraising Consultant
based in Atlanta, GA with more than 15 years of fundraising
experience managing multi-million dollar campaigns, generating
brand awareness, increasing digital revenue for organizations of
all sizes, and developing high-performing teams. Sarah has worked
for organizations such as Shriners Hospitals for Children, Autism
Speaks, American Cancer Society, and BayCare Health System. She
holds a Master of Nonprofit Management (MNM) and brings extensive
experience in event and relationship management, P2P activation,
cross-channel collaboration, major gift fundraising, solicitation
of corporate partnerships, and advocating for children and
Russ Phaneuf, a co-founder of IPM Advancement, has a background in higher education development, with positions at the University of Hartford, Northern Arizona University, and Thunderbird School of Global Management. As IPM's managing director & chief strategist, Russ serves as lead fundraising strategist, award-winning content creator, and program analyst specializing in applied system dynamics.
Rich Frazier has worked in the nonprofit sector for over 30 years. In his role as senior consultant with IPM Advancement, Rich offers extensive understanding and knowledge in major gifts program management, fund development, strategic planning, and board of directors development.