Oct 23, 2024
As giving from Boomers and Gen X decreases, Millennials and Gen Z are becoming more and more important to the long-term health of nonprofits. Yet many fundraisers struggle to connect with these young donors. In today's episode, we explore what it takes to engage the younger generations, and how you can make your nonprofit's mission resonate with donors of all ages.
Free 30-minute fundraising consultation for NPFX
listeners:
http://www.ipmadvancement.com/free
Want to suggest a topic, guest, or nonprofit organization for an upcoming episode? Send an email with the subject "NPFX suggestion" to contact@ipmadvancement.com.
Additional Resources
IPM's free Nonprofit Resource
Library:
https://www.ipmadvancement.com/resources
Derrick Feldmann's Movement Notes
https://www.movementnotes.com/
[NPFX] Giving USA 2023: Key Insights
behind the Numbers
https://www.ipmadvancement.com/blog/giving-usa-2023-key-insights-behind-the-numbers
[NPFX] Next Gen Donors and the Arts
(with Jaimie Mayer)
https://www.ipmadvancement.com/blog/next-gen-donors-and-the-arts
Derrick Feldmann is
recognized internationally as a leading researcher and advisor on
social issues, movements, and consumer public action. Producing and
leading nearly two dozen research studies a year, Feldmann has
built an impressive body of research and insights into how and why
the public takes action for change. He is the author of three
books: The Corporate Social Mind — How Companies Lead Social
Change From the Inside Out; Social Movements for Good —
How Companies and Causes Create Viral Change; and Cause
for Change — The Why and How of Nonprofit Millennial
Engagement. Feldmann currently splits his time between social
issue research and advisory firm ISG
Research Advisors and the Ad Council Research Institute,
where he oversees public research studies on pressing issues
affecting Americans. Before ISG, Feldmann led the research team for
the Millennial Impact Project with The Case Foundation, producing
the comprehensive Millennial Impact Reports on how
and why millennials choose to engage in cause movements.
https://www.linkedin.com/in/derrickfeldmann/
https://www.derrickfeldmann.com/
Russ Phaneuf, a
co-founder of IPM Advancement, has a background in higher education
development, with positions at the University of Hartford, Northern
Arizona University, and Thunderbird School of Global Management. As
IPM's managing director & chief strategist, Russ serves as lead
fundraising strategist, award-winning content creator, and program
analyst specializing in applied system dynamics.
https://www.linkedin.com/in/russphaneuf/
Rich Frazier has
worked in the nonprofit sector for over 30 years. In his role as
senior consultant with IPM Advancement, Rich offers extensive
understanding and knowledge in major gifts program management, fund
development, strategic planning, and board of directors
development.
https://www.linkedin.com/in/richfrazier/