Mar 6, 2023
Peer-to-peer fundraising can account for 10-50% of fundraising revenue for some nonprofits. Advantages of P2P include better donor engagement and retention, increased visibility and reach, and a more personalized donor experience. In today's episode, our panel discusses the benefits of P2P for nonprofits AND donors, pitfalls to watch out for, technologies and tools to help run better P2P campaigns, and more.
Free 30-minute fundraising consultation for NPFX
listeners:
http://www.ipmadvancement.com/free
Want to suggest a topic, guest, or nonprofit organization for an upcoming episode? Send an email with the subject "NPFX suggestion" to contact@ipmadvancement.com.
Additional Resources
IPM's free Nonprofit Resource
Library:
https://www.ipmadvancement.com/resources
Sadé Dozan is the Chief of Operations and
Development at Caring Across
Generations, a national campaign of
family caregivers, care workers, people with disabilities, and
aging adults working to transform care. Through her
decade-long career in organization resource-building and nonprofit
development, she has worked to secure funds for inter-generational
campaigns, health and community initiatives, as well as economic
development pipelines. She brings with her a wealth of project
management experience, institutional and donor relations, and
fundraising systems development.
https://www.linkedin.com/in/sade-dozan-cfre-9a496665/
https://caringacross.org/
Sarah Murry is a Digital Fundraising Consultant
based in Atlanta, GA with more than 15 years of fundraising
experience managing multi-million dollar campaigns, generating
brand awareness, increasing digital revenue for organizations of
all sizes, and developing high-performing teams. Sarah has worked
for organizations such as Shriners Hospitals for Children, Autism
Speaks, American Cancer Society, and BayCare Health System. She
holds a Master of Nonprofit Management (MNM) and brings extensive
experience in event and relationship management, P2P activation,
cross-channel collaboration, major gift fundraising, solicitation
of corporate partnerships, and advocating for children and
families.
https://www.linkedin.com/in/sarahamurry23/
Russ Phaneuf, a co-founder of IPM Advancement, has a background in higher education development, with positions at the University of Hartford, Northern Arizona University, and Thunderbird School of Global Management. As IPM's managing director & chief strategist, Russ serves as lead fundraising strategist, award-winning content creator, and program analyst specializing in applied system dynamics.
Rich Frazier has worked in the nonprofit sector for over 30 years. In his role as senior consultant with IPM Advancement, Rich offers extensive understanding and knowledge in major gifts program management, fund development, strategic planning, and board of directors development.