May 8, 2023
While it's common for donors to rally to support relief efforts during a crisis, how do you sustain their attention — many of whom are first-time donors to your nonprofit — after the media spotlight begins to fade? In today's episode, our panel examines episodic giving and how organizations like American Red Cross and Classy keep donors engaged beyond that initial rapid response connection.
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Nonprofit Monthly Sustainers, Part
2: 8 Tips for a Successful Monthly Giving Program
Melissa Rutan is the Senior Associate Consumer
Marketing and Fundraising at American Red Cross. She's passionate
about connecting people to causes and empowering them to be agents
of change. Over the last 10 years, Melissa has strived to create
ways financial donors can meaningfully support nonprofits through
integrated back-end processes and special events. Melissa joined
the American Red Cross in 2017 and is currently focused on driving
monthly donor strategy, building upon one of the most valuable
Michelle Boggs, MBA, CFRE, is the Executive
Nonprofit Industry Advisor of Classy, the nonprofit affiliate of
GoFundMe. She helps nonprofit organizations maximize fundraising
efforts through analyzing industry data, examining market messaging
and donor-relationship building. She’s also a San Francisco
Business Journal 40 Under 40 (Class of 2020) and 7 year+ member of
the Association of Fundraising Professionals. Prior to Classy, she
worked at the Leukemia and Lymphoma Society, founded Chief, a
network of women leaders, and contracted with Accordant to help
advance purpose-driven partnerships.
Russ Phaneuf, a co-founder of IPM Advancement, has a background in higher education development, with positions at the University of Hartford, Northern Arizona University, and Thunderbird School of Global Management. As IPM's managing director & chief strategist, Russ serves as lead fundraising strategist, award-winning content creator, and program analyst specializing in applied system dynamics.
Rich Frazier has worked in the nonprofit sector for over 30 years. In his role as senior consultant with IPM Advancement, Rich offers extensive understanding and knowledge in major gifts program management, fund development, strategic planning, and board of directors development.