Aug 11, 2026
Nonprofits are facing unprecedented funding volatility, shrinking donor files, and increased pressure to prove impact, forcing them to rethink how they build trust with new and current donors. In today's episode, Kris Johns discusses how nonprofits can tap into television as a surprisingly accessible, highly trusted channel for donor acquisition and long-term relationship building — often at a cost lower than social media advertising. Tune in to learn how television amplifies every other channel in your mix, why evergreen efforts matter all year long, how small budgets can still succeed on the big screen, and how to measure results across an integrated fundraising campaign.
Want to suggest a topic, guest, or nonprofit organization for an upcoming episode? Send an email with the subject "NPFX suggestion" to contact@ipmadvancement.com.
Additional Resources
AdGood's Ad Manager tool
https://adgood.streamr.ai/
[NPFX] Authentic, Ethical, and
Effective Messaging — From Theory to Practice
https://www.ipmadvancement.com/npfx/authentic-ethical-and-effective-messaging-from-theory-to-practice
Guest
Kris Johns is the CEO and
Founder of The AdGood Foundation, a 501(c)(3) nonprofit
dedicated to transforming unused advertising inventory into a
powerful tool for social change. By leveraging global partnerships
and advanced technology, AdGood empowers nonprofits with affordable
and effective Connected TV (CTV) advertising solutions. With over
15 years of experience in media technology, Kris specializes in
Streaming (FAST & AVOD), Monetization, and AdTech. His career has
been driven by a commitment to innovation, growth, and impact,
consistently achieving revenue growth and enhanced profitability
through strong client relationships and strategic leadership.
Founding AdGood was a natural evolution for Kris, uniting his
passion for social impact with a deep understanding of streaming
and AdTech. Under his leadership, AdGood continues to innovate and
lead in the digital advertising industry, delivering effective
solutions that meet the evolving needs of clients and consumers
alike.
https://www.linkedin.com/in/krisjohns/
https://adgood.org/
Host
Russ Phaneuf, a
co-founder of IPM Advancement, has a
background in higher education development, with positions at the
University of Hartford, Northern Arizona University, and
Thunderbird School of Global Management. As IPM's managing director
& chief strategist, Russ serves as lead fundraising strategist,
award-winning content creator, and program analyst specializing in
applied system dynamics.
https://www.linkedin.com/in/russphaneuf/
https://www.ipmadvancement.com/
Connect with NPFX
LinkedIn
https://www.linkedin.com/showcase/npfx/
Facebook
https://www.facebook.com/npfxpodcast