Oct 3, 2022
November 2022 marks the 10th anniversary of GivingTuesday. Since its inception, this annual giving holiday has grown into a global movement that raises billions of dollars each year. Yet some nonprofits are questioning if their results truly justify all the additional work and stress for fundraisers. In this episode, guests from both sides of the nonprofit fundraising spectrum share their favorite GivingTuesday strategies to help you make your GivingTuesday fundraising campaign worth the effort.
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IPM's free Nonprofit Resource
[NPFX] Giving Tuesday
during the COVID-19 Pandemic
Giving Tuesday 2019
Results and What Your Nonprofit Should Take Away
Best Practices for a
Successful #GivingTuesday Campaign
Sadé Dozan is the Chief of Operations and
Development at Caring Across
Generations, a national campaign of
family caregivers, care workers, people with disabilities, and
aging adults working to transform care. Through her
decade-long career in organization resource-building and nonprofit
development, she has worked to secure funds for inter-generational
campaigns, health and community initiatives, as well as economic
development pipelines. She brings with her a wealth of project
management experience, institutional and donor relations, and
fundraising systems development.
Sarah Murry is the Digital Fundraising
Manager for Shriners Hospitals for
Children, a century-old organization that provides
advanced care for children with orthopaedic conditions, burns,
spinal cord injuries, and cleft lip and palate, regardless of the
families' ability to pay. With more than 16 years of fundraising
experience, Sarah has worked for organizations such as Autism
Speaks, American Cancer Society, and BayCare Health System.
She has a Masters of Nonprofit Management from the University
of Central Florida, a certificate in Digital Marketing from the
University of South Florida, and has spoken on digital fundraising
trends at various conferences.
Rich Frazier has worked in the nonprofit sector for over 30 years. In his role as senior consultant with IPM Advancement, Rich offers extensive understanding and knowledge in major gifts program management, fund development, strategic planning, and board of directors development.
Russ Phaneuf, a co-founder of IPM Advancement, has a background in higher education development, with positions at the University of Hartford, Northern Arizona University, and Thunderbird School of Global Management. As IPM's managing director & chief strategist, Russ serves as lead fundraising strategist, award-winning content creator, and program analyst specializing in applied system dynamics.