Mar 11, 2024
Messaging that engages your audience is the key to good fundraising, which in turn is what allows your organization to deliver the programs and services that impact your community. In today's episode, we examine the 5 essential elements of messaging, share real world examples of how to apply them, discuss pitfalls to watch out for, and more.
Free 30-minute fundraising consultation for NPFX
listeners:
http://www.ipmadvancement.com/free
Want to suggest a topic, guest, or nonprofit organization for an upcoming episode? Send an email with the subject "NPFX suggestion" to contact@ipmadvancement.com.
Additional Resources
Nonprofit Fundraising Messaging Cheat Sheet
https://bit.ly/49IVMV5
IPM's free Nonprofit Resource
Library:
https://www.ipmadvancement.com/resources
[NPFX] When Your Nonprofit's Case
for Support Just Isn't Working
https://www.ipmadvancement.com/blog/when-your-nonprofit-s-case-for-support-just-isn-t-working
What Should I Write About in My Next
Fundraising Appeal?
https://www.ipmadvancement.com/blog/what-should-i-write-about-in-my-next-fundraising-appeal
[NPFX] Ask the Experts: Listener
Questions about Copywriting for Nonprofit Fundraising
https://www.ipmadvancement.com/blog/ask-the-experts-listener-questions-about-copywriting-for-nonprofit-fundraising
Samantha Timlick is the
VP of Client Services at IPM Advancement. Since 2007 she has
managed renewal, appeal, and acquisition programs encompassing more
than 200 million total recipients — focusing on highly segmented
direct mail microtargeting, personalized inbound and outbound
telemarketing, and integrated e-campaigns.
https://www.linkedin.com/in/stimlick/
Russ Phaneuf, a
co-founder of IPM Advancement, has a background in higher education
development, with positions at the University of Hartford, Northern
Arizona University, and Thunderbird School of Global Management. As
IPM's managing director & chief strategist, Russ serves as lead
fundraising strategist, award-winning content creator, and program
analyst specializing in applied system dynamics.
https://www.linkedin.com/in/russphaneuf/
Rich Frazier has
worked in the nonprofit sector for over 30 years. In his role as
senior consultant with IPM Advancement, Rich offers extensive
understanding and knowledge in major gifts program management, fund
development, strategic planning, and board of directors
development.
https://www.linkedin.com/in/richfrazier/